Blowing the whistle on a job she herself did for over ten years at Ladies Home Journal as editor-in-chief, Blyth reveals the almost institutionalized selling of a liberal/do-gooders message to women through chararacterizing women themselves as victims. Playing on women's compassion and ability to be hooked into "uplifting" stories with a moral or happy ending, American media has convinced the most well-educated, rich and healthy audience in history that they are miserable. She dissects why:

--liberal celebrities' messages aren't scrutinized and in fact presented with a halo of approval
--middle class American women have been sold stress as the new scourge of modern life
--media paints a negative picture of women's lives today, at exactly the moment when women have more money, privlege and choices than ever before
--the club of liberal women who run magazines and television shows have an outsize and lock-step affect on what we "know" about the major issues of the day
--the incestuous relationship between celebrities and media has corrupted journalism
--magazines rarely tell stories about the majority of women whose conservative views don't mesh with their own