the art of taking intelligent risks Kehrer, Daniel M. Additional Author mixed material bibliography New York Times Books c1989 monographic 1st ed. en English

Print

341 p. ; 25 cm. Financial writer Kehrer here delves into risks taken by America's leading business executives. He analyzes the enormous gamble taken by Coca-Cola's Roberto Goizueta when, in response to Pepsi's inroads, he changed Coke's century-old formula. He details Robert Swanson's daring launch of Genentech when others thought gene-splicing techniques were too experimental. Another example of high-stakes risk-taking was Allen Neu harth's decision to create the national newspaper USA Today . Of particular interest is Kehrer's discussion of Harry Quadracci's "management by walking away," which catapulted his printing company, Quad/Graphics Inc., from a $10,000 startup to $500 million in sales today. Kehrer provides insights on risk-taking garnered from psychologists and management consultants, as well as those from risk-takers themselves. Written in clear, direct prose, this book will appeal to business executives who are committed to excellence. Success in business Creative ability in business Risk management 650.10812913124: Transformatio Library Bandung Theological Seminary 650.1 Keh d 11201500708 Non Fiction 650.1 Keh d doing_business_boldly.jpg 81716 1988-06-06 00:00:00 2015-11-05 11:11:19 machine generated