Book's Detail
| New strategic brand management: Creating and sustaining brand equity long term | |
|---|---|
|
A comprehensive and practical review of the new rules of brand management. |
|
| Statement of Responsibility | |
| Author(s) | Kapferer, Jean-Noël. - Personal Name |
| Edition | 3rd ed. |
| Call Number | 658.5 Kap n |
| ISBN/ISSN | 0749442832 |
| Subject(s) | Brand name products |
| Classification | 658.5 |
| Series Title | |
| GMD | |
| Language | English |
| Publisher | Kogan Page |
| Publishing Year | 2004 |
| Publishing Place | London |
| Collation | xiv, 497 p. ; 25 cm. |
| Specific Detail Info | |
| File Attachment | LOADING LIST... |
| Availability | LOADING LIST... |