"A 'must read' for anyone concerned with the future of religion and television and their impact on society."

James M Wall, Editor, Christian Century

ow do the media affect our values, our sense of reality, our life-styles? What influence do TV violence, exploitative sex, and selfish materialism have? What can we do to enable the media to enrich human life and culture?

Dr. Fore offers a penetrating-and sometimes provocative-analysis of the implicit values and cultural significance of secular television program-ming. He also assesses the impact of modern religious broadcasting, with its 1000 radio stations, 100 TV stations, and 500 production companies. He urges Americans first to become more aware of the role of the media in shaping our values and beliefs, and then to help the media make a more direct and positive contribution to sociely. Those who are concerned about the quality of American television will find here a wealth of practical suggestions.

William F. Fore, Ph.D. Columbia University, is assistant general