Wayne Kiser

PROMOTION STRATEGIES for the LOCAL CHURCH

H ave you checked your church's promotion strategy lately? Do you know if your church has a promotion strategy? Wayne Kiser writes in the preface of Promotion Strategies for the Local Church,

When you ask a neighbor to come to church, you engage in promotion. When you write a letter to a friend about the church, you are promoting. You may not like the sound of the word promotion, but every day the majority of the people who attend your church are promoting it to the community in some way.

Healthy churches feel good about themselves and pass that feeling on through promotion. Promotion Strategies for the Local Church helps you evaluate what your church is already doing in promotion and develop a strategy to promote the ministry of your church more effectively.

Wayne Kiser is president of Graphic and Editorial Services in Glen Ellyn, Illinois. He and his wife, Ruth Ann, teach promotion courses at Moody Bible Institute Graduate School and Wheaton College Graduate School.