Creative Leadership Series

Lyle E Schaller, Editor Provides both lay and clergy leaders with practical help in devel-oping and administering a more effective church program

Church Advertising

A Practical Guide

Steve Dunkin

Steve Dunkin, Presbyterian minister, has accomplished something rarely seen in church circles: he reversed his parish's declining membership by using proven advertising techniques. Following in the tradition of Madison Avenue, the Reverend Mr. Dunkin conceived a marketing campaign that was thoroughly researched and geared for a long period of time. He got the results he was after a healthy, permanent increase in membership.

Now you can benefit from Steve Dunkin's experience. Essentially a beginner's guide to sound advertising theory, Church Advertising covers all the fundamentals: how to write effective copy; designing eye-catching layouts; the advantages of direct-mail advertising: broadcasting; advertising in the yellow pages, and more. The author's warm, communicative style makes enjoyable as well as Informative reading. And what he says could improve your church's health.

STEVE DUNKIN is minister of Chippawa Presbyterian Church In Niagara Falls, Ontario. He received his M.Div. from Knox College. University of Toronto, and also holds a degree in commerce. Mr. Dunkin has served on his denomination's Task Force on Church Growth and is chairman of the Congregational Life Committee for the Niagara Presbytery