John Ronsvalle
Personal finarice, not sex or politics, is the los taboo topic in America. But as much as the pr eral population is uncomfortable talking ab or worse, being asked about theu persons view of money, churchgoers are just as averse to discussion what they consider to be an extremely private subject

In this groundbreaking book, John and Sylvia Ronsvolle break the taboo by revealing the stories behind their three-year study on money dynamics in the church. Their findings are not only telling and fascinating, but they have for-reaching impli cations for the future of the church.

Funded by the Lilly Endowment Inc. and supported by leaders of fifteen major denominations, the Ronsvalles' study reports on what church members and leaders think about money and the role it plays in church dynamics. That giving has declined sharply in both evangelical and mainline denominations is due in large part, they say, to the shifting of Americans from a survival mode to a pattern of mass consumption.