Here is a systematic, practical guide to effective personal evangelism by the founder/director of New Life, Inc., a neighborhood evangelism program. The author reminds us that "Each Christian is the best rep-resentative of Christ many know and the only one some know."

This book, proven effective by practice, is a step-by-step "how to" for entering into a loving, pressure-free lifestyle of cultivating friendships that result in a daily sharing of Christ.

Winning Through Caring is ideally suited for group study programs. Eleven chapters of solid guidance interspersed with warm, personal anecdotes and observations make this book enjoyable reading and practice

During the last ten years many individuals from all walks of life have been won for the Lord through the friendship evangelism outreach of New Life, Inc. Dr. Matt Prince has been a leader and a creative innovator in using social contacts as a means for extending the gospel to those who would probably never be introduced to Christ in any other way. The Lord's hand of blessing has been on this ministry

John F. Walvoord, President, Dallas Theological Seminary

In a day of fragmented and broken relationships, it is most timely to have this book which deals with the importance of the relational aspect of the Christian Gospel. Years of experience in proclaiming the Gospel in the context of personal friendship give Matt Prince a unique platform from which to speak

Bob Mitchell, Executive Director, Young Life

Matthew Prince founded New Life, Inc. in 1970, and today it has evangelism programs in several major areas of the United States and India. He was affiliated with the Young Life program for many years and served as an assistant to founder and director Jim Reyburn. He hoids a Master of Theology degree from Dallas Theological Seminary and a Doctor of Jurisprudence degree from the University of TennesseeHere is a systematic, practical guide to effective personal evangelism by the founder/director of New Life, Inc., a neighborhood evangelism program. The author reminds us that "Each Christian is the best rep-resentative of Christ many know and the only one some know."

This book, proven effective by practice, is a step-by-step "how to" for entering into a loving, pressure-free lifestyle of cultivating friendships that result in a daily sharing of Christ.

Winning Through Caring is ideally suited for group study programs. Eleven chapters of solid guidance interspersed with warm, personal anecdotes and observations make this book enjoyable reading and practice

During the last ten years many individuals from all walks of life have been won for the Lord through the friendship evangelism outreach of New Life, Inc. Dr. Matt Prince has been a leader and a creative innovator in using social contacts as a means for extending the gospel to those who would probably never be introduced to Christ in any other way. The Lord's hand of blessing has been on this ministry

John F. Walvoord, President, Dallas Theological Seminary

In a day of fragmented and broken relationships, it is most timely to have this book which deals with the importance of the relational aspect of the Christian Gospel. Years of experience in proclaiming the Gospel in the context of personal friendship give Matt Prince a unique platform from which to speak

Bob Mitchell, Executive Director, Young Life

Matthew Prince founded New Life, Inc. in 1970, and today it has evangelism programs in several major areas of the United States and India. He was affiliated with the Young Life program for many years and served as an assistant to founder and director Jim Reyburn. He hoids a Master of Theology degree from Dallas Theological Seminary and a Doctor of Jurisprudence degree from the University of Tennessee